Prime production, decoupled
Biggest game in the world
Minecraft is the biggest game in the world, with an enormous global audience and a vibrant creator community. Over 25% of all videos on YouTube are estimated to be Minecraft-related user-generated content. To contribute to this ecosystem, we’ve built production pipelines that allow Mojang to create even more high-quality content in parallel with the community. Through our long-term collaboration, we've delivered everything from animated trailers and pixel-perfect key art to modular social content, gameplay capture, and stylized visuals — all tailored to Mojang’s unique aesthetic and player-first ethos.
flexible approach
Scalable production pipeline
What started as a single project has grown into a trusted, ongoing partnership supported by a dedicated pipeline. Pakt provides long-term staffing to integrate with Mojang’s internal teams and delivers gameplay content through our in-house gameplay recording studio. This structure ensures continuity, speed, and a deep understanding of Mojang’s brand and workflow.
Cannes winner 2023
Global OOH campaign 2024
Multi asset pipeline
Creation, planning and execution
Our pipeline for Mojang covers end-to-end creative production—from strategic campaign ideation to final delivery. We develop key art and visual identities, craft cinematic animation and CGI trailers, and produce high-quality gameplay capture tailored for Mojang’s global channels. Our team also creates custom 3D and pixel art that stays true to Mojang’s unique aesthetic, alongside stylized photography and design assets for both digital and physical platforms.
