Philips Floor Care

Client: versuni

Versuni challenged us to develop a series of films for their new range of Floor Care products—aiming for both global consistency and local relevance. Through close collaboration, strong creative partnership, and our innovative modular production approach, we crafted a campaign that’s as flexible as it is impactful. 

Versuni challenged us to develop a series of films for their new range of Floor Care products—aiming for both global consistency and local relevance. Through close collaboration, strong creative partnership, and our innovative modular production approach, we crafted a campaign that’s as flexible as it is impactful. 

Case film

modular production

Multi year campaign, ongoing collaboration

We delivered a complete global content toolkit, designed to scale across markets and platforms. The toolkit included 2 high-impact TV commercials, a wide range of social-first content, and over 260 localized photos shot to serve global markets. These assets form a versatile visual library, built for maximum reuse and adaptability—ensuring Versuni’s campaign stays consistent, relevant, and efficient worldwide. 

TVC for Middle East & Turkey

TVC Germany, Austria & Switzerland

Assets delivered

2

TVCS


11

cutdowns


10

Product videos


34

social videos


44

statics


297

unique assets


PHOTOGRAPHY

Over 260 photo's for 26 countries

How it works: With over 260 photos tailored for 26 countries, our Floor Care content is designed for versatility—ready to be reused across multiple markets and platforms, maximizing impact and efficiency.

parallax background

Generating unlimited assets from content toolkits

PRODUCT FILMS
9 product films in 4 modular days

Not only have we updated the look & feel for product films, we’ve also directly shot 9 product films and photography. In order to approach a project like this in the most efficient, effective and creative way we’ve used our modular production method to create the product films & photography with 3 modular sets in 4 days.

tech film

In-house CGI team

As part of our modular approach we’ve also used our CGI skills in order to visualize the technology used in the vacuum cleaners. Our in-house team created this CGI from scratch parallel to the film and photography teams.

SOCIALS

Cut to any format

The modular production allowed to create toolkits that can be used to generate localized social content for any market or platform.