Philips Lumea
client: Philips
Philips’ global reach demands content that performs across social and commerce platforms. Instead of relying on traditional scripts or storyboards, we built a flexible content library from 36 modular scenes. This enabled us to create Touch and Tell (Hero and Hub) videos, How-To content, and market-specific TV commercials—all from one core production. While the partnership was already in place, this Lumea campaign marked the start of a close, ongoing collaboration in modulair multi-asset production that continues today. Delivered assets run into the thousands and counting.
Philips Lumea
client: Philips
Philips’ global reach demands content that performs across social and commerce platforms. Instead of relying on traditional scripts or storyboards, we built a flexible content library from 36 modular scenes. This enabled us to create Touch and Tell (Hero and Hub) videos, How-To content, and market-specific TV commercials—all from one core production. While the partnership was already in place, this Lumea campaign marked the start of a close, ongoing collaboration in modulair multi-asset production that continues today. Delivered assets run into the thousands and counting.
Lumea Casevideo
modular production
Creating a house of content
Our modular decoupled production approach allowed us to tailor content to regional cultures, market nuances, and specific target audiences. The resulting content library supported Philips' needs for 2.5 years, with only minimal new footage required over time. This strategy enabled Philips to achieve both awareness and personalization goals at an unprecedented level of cost efficiency.
TVC
Using our modular production method using 16 unique scene’s allowing the different countries to activate over 300 different versions of this campaign.
Product film
3D animation and advanced CGI, all created by our in-house teams, combined with high-end live-action imagery, enrich the content libraries even further, making more versions possible, with over 400 assets delivered for multiple markets.
Lumea Casevideo
modular production
Creating a house of content
Our modular decoupled production approach allowed us to tailor content to regional cultures, market nuances, and specific target audiences. The resulting content library supported Philips' needs for 2.5 years, with only minimal new footage required over time. This strategy enabled Philips to achieve both awareness and personalization goals at an unprecedented level of cost efficiency.
TVC
Using our modular production method using 16 unique scene’s allowing the different countries to activate over 300 different versions of this campaign.
Product film
3D animation and advanced CGI, all created by our in-house teams, combined with high-end live-action imagery, enrich the content libraries even further, making more versions possible, with over 400 assets delivered for multiple markets.
Assets delivered
TV SCenes
product movies
social assets
Replacements
PHoto assets
Over 93 images for 26 countries
We shot all the campaign photography including the key visuals, lifestyle shots and the ‘product in use’ imagery. In addition to photography we’ve also developed a CGI capability for feature images which allows us to generate even more videos and social assets. All the images were conceived with CGI end products in mind.
Photography
Lifestyle
CGI images
Inhouse CGI Team
PHoto assets
Over 93 images for 26 countries
We shot all the campaign photography including the key visuals, lifestyle shots and the ‘product in use’ imagery. In addition to photography we’ve also developed a CGI capability for feature images which allows us to generate even more videos and social assets. All the images were conceived with CGI end products in mind.
Photography
Lifestyle
CGI images
Inhouse CGI Team
Modular production by design
SOCIAL assets
Cut to any format
Social assets have been an integral part of this toolkit. We’ve created assets throughout all the phases of the content funnel from ‘Teasing’ to ‘Desire’, ‘Explore’, ‘Convert’ and even ‘Reward’. Here’s a glimpse of what we’ve made.
SOCIAL assets
Cut to any format
Social assets have been an integral part of this toolkit. We’ve created assets throughout all the phases of the content funnel from ‘Teasing’ to ‘Desire’, ‘Explore’, ‘Convert’ and even ‘Reward’. Here’s a glimpse of what we’ve made.