Integrating artificial intelligence

At PAKT, we recognize AI as an integral part of our everyday lives, adding value to the way we approach production and operational processes. AI is not just a futuristic concept; it’s here, empowering the way we work, think, and create.

For us, AI represents a positive upgrade in our daily work. It’s a powerful ally in streamlining and optimizing our production pipeline. This allows us to focus on creating quality content at scale.

Despite the advancements in AI, the heart of PAKT remains its creative production team. Always ensuring only the best concepts take flight.

We embrace AI to aid us the production process, but it cannot replace the spark of human creativity.

AI & content layers

Content creation, whether it’s film or photography, is inherently layered. At its core, there’s a background, a central figure, be it an actor or a product, a foreground, and overlays. The magic lies in our teams discerning which layers can be seamlessly automated through AI and understanding the layers that demand the human touch.

PAKT is about people who select the right tools and know how to use them…